BoomPop
BoomPop
Bridging planners & customers with
Bridging planners & customers with
Bridging planners & customers with
messaging
messaging
messaging
Web app
Web app
August, 2024
August, 2024
Live Product
Enhancing customer communication and retention through in-app messaging
Enhancing customer communication and retention through in-app messaging
Enhancing customer communication and retention through in-app messaging
BoomPop users often go back and forth with their dedicated event planners on questions regarding specific vendors, in the sourcing process. This could sometimes amount to over 100's of messages that get lost. I led the Product Design and Product Management efforts for this new initiative, aiming to bridge the gap and consolidate all communication on BoomPop.
BoomPop users often go back and forth with their dedicated event planners on questions regarding specific vendors, in the sourcing process. This could sometimes amount to over 100's of messages that get lost. I led the Product Design and Product Management efforts for this new initiative, aiming to bridge the gap and consolidate all communication on BoomPop.
BoomPop users often go back and forth with their dedicated event planners on questions regarding specific vendors, in the sourcing process. This could sometimes amount to over 100's of messages that get lost. I led the Product Design and Product Management efforts for this new initiative, aiming to bridge the gap and consolidate all communication on BoomPop.
My role
My role
Product Design Lead — Interaction Design, Product Management, Visual Design, User Flows, Prototyping
Product Design Lead — Interaction Design, Product Management, Visual Design, User Flows, Prototyping
Product Design Lead — Interaction Design, Product Management, Visual Design, User Flows, Prototyping
Team
Team
Project highlights
Project highlights
Reach out regarding specific vendors
Keep the conversation going
Tag specific people
React and express emotions
Project impact
96%
96%
96%
NPS score when measures internally and externally
1000's
1000's
1000's
of messages sent on the platform since launch
30%
30%
30%
reduced turnaround time for communication
20%
20%
20%
Increased in-platform user engagement (MAU)
The opportunity
The opportunity
Enhance the experience of event planning, by enabling teams to communicate without needing to leave their collaborative workspace.
Enhance the experience of event planning, by enabling teams to communicate without needing to leave their collaborative workspace.
Enhance the experience of event planning, by enabling teams to communicate without needing to leave their collaborative workspace.
From
From
Emails and Slack
Emails and Slack
Emails and Slack
To
To
In-app communications
In-app communications
In-app communications
The challenge
The challenge
Understand the context of stakeholder communication and leverage those touch-points to enable in-app messaging/commenting.
Understand the context of stakeholder communication and leverage those touch-points to enable in-app messaging/commenting.
Understand the context of stakeholder communication and leverage those touch-points to enable in-app messaging/commenting.
Project timeline
Understanding
Understanding
comunication
To create meaningful impact, we first needed to understand what stakeholders were talking about and where.
To create meaningful impact, we first needed to understand what stakeholders were talking about and where.
To create meaningful impact, we first needed to understand what stakeholders were talking about and where.
We learnt that most communication revolves around specific vendors, these convesations ask for further details, clarifications and to express interest in vendors. We also discovered the various tools they use to have a conversation.
We learnt that most communication revolves around specific vendors, these convesations ask for further details, clarifications and to express interest in vendors. We also discovered the various tools they use to have a conversation.
A common signifier used across all touch-points
A common signifier used across all touch-points
A common signifier used across all touch-points
Since our vendors exists in multiple screens under the same context (either shortlisted or having pricing requested) — it was important to maintain consistency. This allowed the same thread across touch-points.
Since our vendors exists in multiple screens under the same context (either shortlisted or having pricing requested) — it was important to maintain consistency. This allowed the same thread across touch-points.
Since our vendors exists in multiple screens under the same context (either shortlisted or having pricing requested) — it was important to maintain consistency. This allowed the same thread across touch-points.
A dedicated space to chat about the vendor
A dedicated space to chat about the vendor
A dedicated space to chat about the vendor
Clicking on the chat icon opens up a Z+1 right drawer which provides all the collaborators in the event a common canvas to chat amongst themselves. Any messages here will be shown across the platform, when relevant.
Clicking on the chat icon opens up a Z+1 right drawer which provides all the collaborators in the event a common canvas to chat amongst themselves. Any messages here will be shown across the platform, when relevant.
Clicking on the chat icon opens up a Z+1 right drawer which provides all the collaborators in the event a common canvas to chat amongst themselves. Any messages here will be shown across the platform, when relevant.
Tag specific people and get their attention
Tag specific people and get their attention
Tag specific people and get their attention
Through initial discovery it was evident that conversations had the tendency to be more directed in some use cases. This insight helped build a way to "@" specific people who you want to talk to.
Through initial discovery it was evident that conversations had the tendency to be more directed in some use cases. This insight helped build a way to "@" specific people who you want to talk to.
Through initial discovery it was evident that conversations had the tendency to be more directed in some use cases. This insight helped build a way to "@" specific people who you want to talk to.
Be notified of responses from others in-platform
Be notified of responses from others in-platform
Be notified of responses from others in-platform
A part of the efforts was setting up a notifications tray that allows users to keep up-to-date with any replies they get from other collaborators. This needed us to solve for grouping and batching notiications and other edge cases.
A part of the efforts was setting up a notifications tray that allows users to keep up-to-date with any replies they get from other collaborators. This needed us to solve for grouping and batching notiications and other edge cases.
A part of the efforts was setting up a notifications tray that allows users to keep up-to-date with any replies they get from other collaborators. This needed us to solve for grouping and batching notiications and other edge cases.
React with emotions and feel free to make mistakes
React with emotions and feel free to make mistakes
React with emotions and feel free to make mistakes
Words can only go so far, so I used existing paradigms of interaction to enhance it beyond text based formats. I also understood from testing that people tend to make mistakes when typing, so the editing edge case had to be built.
Words can only go so far, so I used existing paradigms of interaction to enhance it beyond text based formats. I also understood from testing that people tend to make mistakes when typing, so the editing edge case had to be built.
Words can only go so far, so I used existing paradigms of interaction to enhance it beyond text based formats. I also understood from testing that people tend to make mistakes when typing, so the editing edge case had to be built.
Emoji reactions
Edit messages
The impact
In-app messaging improved communication, driving business changes like our sourcing-only offering.
In-app messaging improved communication, driving business changes like our sourcing-only offering.
In-app messaging improved communication, driving business changes like our sourcing-only offering.
96%
96%
96%
NPS score when measures internally and externally
1000's
1000's
1000's
of messages sent on the platform since launch
30%
30%
30%
reduced turnaround time for communication
20%
20%
20%
Increased in-platform user engagement (MAU)