BoomPop
BoomPop
Crafting bespoke checkout
Crafting bespoke checkout
Crafting bespoke checkout
experiences
experiences
experiences
Web app
Web app
March, 2024
March, 2024
Live Product
Seamless group event planning with a tailor made booking platform — just for BoomPop customers
Seamless group event planning with a tailor made booking platform — just for BoomPop customers
Seamless group event planning with a tailor made booking platform — just for BoomPop customers
BoomPop has ~7,000 group travel vendors, yet users couldn't book directly within the platform. This forced users to juggle multiple platforms, disrupting workflow and losing conversions. I led the design of a new checkout flow from 0 -> 1., creating streamlined process of conversion and monetization.
BoomPop has ~7,000 group travel vendors, yet users couldn't book directly within the platform. This forced users to juggle multiple platforms, disrupting workflow and losing conversions. I led the design of a new checkout flow from 0 -> 1., creating streamlined process of conversion and monetization.
BoomPop has ~7,000 group travel vendors, yet users couldn't book directly within the platform. This forced users to juggle multiple platforms, disrupting workflow and losing conversions. I led the design of a new checkout flow from 0 -> 1., creating streamlined process of conversion and monetization.
My role
My role
Product Design Lead — Interaction Design, Product Management, Visual Design, User Flows, Prototyping
Product Design Lead — Interaction Design, Product Management, Visual Design, User Flows, Prototyping
Product Design Lead — Interaction Design, Product Management, Visual Design, User Flows, Prototyping
Team
Team
Project highlights
Project highlights
Reach out for custom pricing
Get a detailed breakdown
Confirm your preferences
Sign contracts & pay
Project impact
1358
1358
1358
Total requests through the booking platform
$60,000
$60,000
$60,000
Average Order Value for each checkout item
$8 Million
$8 Million
$8 Million
Revenue parsing through the platform
~7,000
~7,000
~7,000
Vendors for you available to choose from
The opportunity
The opportunity
The message was loud and clear — get event planners out of sheets and emails, and into the product for their purchasing needs.
The message was loud and clear — get event planners out of sheets and emails, and into the product for their purchasing needs.
The message was loud and clear — get event planners out of sheets and emails, and into the product for their purchasing needs.
From
From
Sheets and email
Sheets and email
Sheets and email
To
To
In-product experiences
In-product experiences
In-product experiences
The challenge
The challenge
Take a unique sourcing process and package it into a typical consumer funnel while being as intuitive, error-free, and desirable as possible.
Take a unique sourcing process and package it into a typical consumer funnel while being as intuitive, error-free, and desirable as possible.
Take a unique sourcing process and package it into a typical consumer funnel while being as intuitive, error-free, and desirable as possible.
Project timeline
Understanding
Understanding
collaboration
A collaborative process with disconnected tools.
A collaborative process with disconnected tools.
A collaborative process with disconnected tools.
Having SME's (Event Planners) workign at BoomPop means that we have the unique ability to dive deep into the service design. This gave us a framework to map our flows and archetecture.
Having SME's (Event Planners) workign at BoomPop means that we have the unique ability to dive deep into the service design. This gave us a framework to map our flows and archetecture.
Finding structure amidst the chaos — user flows
Finding structure amidst the chaos — user flows
Finding structure amidst the chaos — user flows
To make sense of an otherwise unconventional funnel, & navigate a complex booking process, I mapped the user journey and found ways to streamline it by directly connecting customers and vendors.
To make sense of an otherwise unconventional funnel, & navigate a complex booking process, I mapped the user journey and found ways to streamline it by directly connecting customers and vendors.
To make sense of an otherwise unconventional funnel, & navigate a complex booking process, I mapped the user journey and found ways to streamline it by directly connecting customers and vendors.
Get pricing from available vendors that you like
Get pricing from available vendors that you like
Get pricing from available vendors that you like
Since all group booking prices are custom, users can contact preferred vendors to request pricing and availability. They provide relevant event details, primarily auto-populated, enabling vendors to offer accurate quotes.
Since all group booking prices are custom, users can contact preferred vendors to request pricing and availability. They provide relevant event details, primarily auto-populated, enabling vendors to offer accurate quotes.
Since all group booking prices are custom, users can contact preferred vendors to request pricing and availability. They provide relevant event details, primarily auto-populated, enabling vendors to offer accurate quotes.
View detailed pricing and availability information
View detailed pricing and availability information
View detailed pricing and availability information
Get a detailed breakdown of costs from each vendor, so you know exactly what you're paying for before making a decision. This way vendors can be transparent about pricing, and customers can take informed decisions.
Get a detailed breakdown of costs from each vendor, so you know exactly what you're paying for before making a decision. This way vendors can be transparent about pricing, and customers can take informed decisions.
Get a detailed breakdown of costs from each vendor, so you know exactly what you're paying for before making a decision. This way vendors can be transparent about pricing, and customers can take informed decisions.
Finalize your venue selection with one click
Finalize your venue selection with one click
Finalize your venue selection with one click
Once you select a vendor, confirm your choice to begin the booking process. This kicks off a contracting flow with the vendor, which makes the booking flow far more complex in nature — the challenge was to simplify.
Once you select a vendor, confirm your choice to begin the booking process. This kicks off a contracting flow with the vendor, which makes the booking flow far more complex in nature — the challenge was to simplify.
Once you select a vendor, confirm your choice to begin the booking process. This kicks off a contracting flow with the vendor, which makes the booking flow far more complex in nature — the challenge was to simplify.
Sign contract and pay the vendor on the platform
Sign contract and pay the vendor on the platform
Sign contract and pay the vendor on the platform
When the customer is ready, they can sign the contract within the BoomPopm platform and pay the invoice that's been sent to them. THis allows our team to monitor the transactions and step in to help if the customer needs it.
When the customer is ready, they can sign the contract within the BoomPopm platform and pay the invoice that's been sent to them. THis allows our team to monitor the transactions and step in to help if the customer needs it.
When the customer is ready, they can sign the contract within the BoomPopm platform and pay the invoice that's been sent to them. THis allows our team to monitor the transactions and step in to help if the customer needs it.
Contract is shared within platform
Pay through the platform
The impact
Creating this booking flow built a MOAT for BoomPop and laid foundation to the apprach we take — a tech enabled services business.
Creating this booking flow built a MOAT for BoomPop and laid foundation to the apprach we take — a tech enabled services business.
Creating this booking flow built a MOAT for BoomPop and laid foundation to the apprach we take — a tech enabled services business.
1358
1358
1358
Total requests through the booking platform
$60,000
$60,000
$60,000
Average Order Value for each checkout item
$8 Million
$8 Million
$8 Million
Revenue parsing through the platform
~7,000
~7,000
~7,000
Vendors for you available to choose from
