Bond Medical
Bond Medical
Digital cognitive care
Digital cognitive care
Digital cognitive care
personalized
personalized
personalized
Mobile App
Mobile App
July 2023
July 2023
In Progress
Introducing Luna app — cognitive care made dynamic, accessible, and continuously evolving, just for you!
Introducing Luna app — cognitive care made dynamic, accessible, and continuously evolving, just for you!
Introducing Luna app — cognitive care made dynamic, accessible, and continuously evolving, just for you!
An innovative virtual assistant, enhances the lives of those with Mild Cognitive Impairment (MCI) through seamless technology integration. It provides personalized support, fostering independence and serving as a compassionate cognitive companion. Our team aimed bridge the knowledge gap through targeted awareness and education and ensuring individuals have the necessary tools and resources to lead healthy and fulfilling lives despite cognitive challenges.
An innovative virtual assistant, enhances the lives of those with Mild Cognitive Impairment (MCI) through seamless technology integration. It provides personalized support, fostering independence and serving as a compassionate cognitive companion. Our team aimed bridge the knowledge gap through targeted awareness and education and ensuring individuals have the necessary tools and resources to lead healthy and fulfilling lives despite cognitive challenges.
An innovative virtual assistant, enhances the lives of those with Mild Cognitive Impairment (MCI) through seamless technology integration. It provides personalized support, fostering independence and serving as a compassionate cognitive companion. Our team aimed bridge the knowledge gap through targeted awareness and education and ensuring individuals have the necessary tools and resources to lead healthy and fulfilling lives despite cognitive challenges.
My role
My role
Senior Product Designer — User Research, Ideation. Initial Pitch, PCP Ecosystem, Branding, UI Design
Senior Product Designer — User Research, Ideation. Initial Pitch, PCP Ecosystem, Branding, UI Design
Senior Product Designer — User Research, Ideation. Initial Pitch, PCP Ecosystem, Branding, UI Design
Team
Team
Project highlights
Project highlights
Bone-conducting headphones
Engaging educational experiences
Monitor cognitive improvement
Share your health reports
Project impact
$10 Million
$10 Million
$10 Million
in estimated revenue through a subscription service.
1.2 Million
1.2 Million
1.2 Million
women estimated to be impacted annually.
36%
36%
36%
Reduced patient consultation time in clinical tests.
EMR
EMR
EMR
integrated product successfully bringing caregivers along.
The opportunity
The opportunity
Diagnosing MCI (Mild Cognitive Impairment) is complex due to subtle, varied symptoms and unpredictable progression to dementia.
Diagnosing MCI (Mild Cognitive Impairment) is complex due to subtle, varied symptoms and unpredictable progression to dementia.
Diagnosing MCI (Mild Cognitive Impairment) is complex due to subtle, varied symptoms and unpredictable progression to dementia.
From
From
Undiagnosed conditions
Undiagnosed conditions
Undiagnosed conditions
To
To
A nuanced approach
A nuanced approach
A nuanced approach
The challenge
The challenge
How can we maximize the well-being and cognitive function of individuals with MCI, despite the lack of a definitive treatment?
How can we maximize the well-being and cognitive function of individuals with MCI, despite the lack of a definitive treatment?
How can we maximize the well-being and cognitive function of individuals with MCI, despite the lack of a definitive treatment?
Understanding
Understanding
the market
Our MVP will initially target a specific U.S. demographic.
Our MVP will initially target a specific U.S. demographic.
Our MVP will initially target a specific U.S. demographic.
In the landscape of cognitive support and virtual assistance for those with Mild Cognitive Impairment (MCI), numerous competitors span various categories, yet none effectively address the core challenges at hand.
In the landscape of cognitive support and virtual assistance for those with Mild Cognitive Impairment (MCI), numerous competitors span various categories, yet none effectively address the core challenges at hand.
Audience highlights
+21%
+21%
+21%
individuals aged 45 or older experience symptoms of MCI
05 yrs
05 yrs
05 yrs
one third of MCI patients progress to dementia in 5 years
80%
80%
80%
americans express fear and lack of awareness of MCI
45-60 yrs
45-60 yrs
45-60 yrs
target audience of women going through menopause
Ideal user journey + walkthrough
Ideal user journey + walkthrough
Ideal user journey + walkthrough
To create a useful virtual assistant for MCI patients, we developed a nuanced UX flow addressing education, support, privacy, emotional well-being, and the specific challenges of cognitive impairment.
To create a useful virtual assistant for MCI patients, we developed a nuanced UX flow addressing education, support, privacy, emotional well-being, and the specific challenges of cognitive impairment.
To create a useful virtual assistant for MCI patients, we developed a nuanced UX flow addressing education, support, privacy, emotional well-being, and the specific challenges of cognitive impairment.
Your doctor invites you into Luna based on priliminary MCI diagnosis
Your doctor invites you into Luna based on priliminary MCI diagnosis
Your doctor invites you into Luna based on priliminary MCI diagnosis
Through our problem solution fit testing, we understood that patients are more responsive to treatment if it is recommended by their medical advisor, who they trust.
Through our problem solution fit testing, we understood that patients are more responsive to treatment if it is recommended by their medical advisor, who they trust.
A playful take on an otherwise serious subject
A playful take on an otherwise serious subject
A playful take on an otherwise serious subject
Let's admit it, Mild Cognitive Impairment isn't easy for anyone to come to terms with. We opted for a more engaging approach to brand the product to offset some of the serious subjects discussed within.
Let's admit it, Mild Cognitive Impairment isn't easy for anyone to come to terms with. We opted for a more engaging approach to brand the product to offset some of the serious subjects discussed within.
Let's admit it, Mild Cognitive Impairment isn't easy for anyone to come to terms with. We opted for a more engaging approach to brand the product to offset some of the serious subjects discussed within.
Gamified diagnosis to accurately track improvement
Gamified diagnosis to accurately track improvement
Gamified diagnosis to accurately track improvement
Patients receive timed prompts from their PCP to play engaging cognitive games. After completing challenges, they generate shareable reports for their doctor, creating a fun and informative experience.
Patients receive timed prompts from their PCP to play engaging cognitive games. After completing challenges, they generate shareable reports for their doctor, creating a fun and informative experience.
Patients receive timed prompts from their PCP to play engaging cognitive games. After completing challenges, they generate shareable reports for their doctor, creating a fun and informative experience.
Discover deeper insights of your health data
Discover deeper insights of your health data
Discover deeper insights of your health data
Luna delivers precise results presented in a clear, intuitive format. Empowering users with actionable insights based on their interactions with the app, Luna transforms data into knowledge for informed health decisions.
Luna delivers precise results presented in a clear, intuitive format. Empowering users with actionable insights based on their interactions with the app, Luna transforms data into knowledge for informed health decisions.
Luna delivers precise results presented in a clear, intuitive format. Empowering users with actionable insights based on their interactions with the app, Luna transforms data into knowledge for informed health decisions.
Multimodal approach to continuous support
Multimodal approach to continuous support
Multimodal approach to continuous support
Luna offers discreet interaction — silent tech at it's finest, allowing seamless participation without vocal commands. Experience effortless communication through chat, preserving quiet environments while delivering results.
Luna offers discreet interaction — silent tech at it's finest, allowing seamless participation without vocal commands. Experience effortless communication through chat, preserving quiet environments while delivering results.
Luna offers discreet interaction — silent tech at it's finest, allowing seamless participation without vocal commands. Experience effortless communication through chat, preserving quiet environments while delivering results.
Dynamic tasks to engage short and long term memory
Dynamic tasks to engage short and long term memory
Dynamic tasks to engage short and long term memory
The platform delivers personalized daily tasks, empowering users to track progress and seek new challenges. This is designed to train both your long term and your short term memory.
The platform delivers personalized daily tasks, empowering users to track progress and seek new challenges. This is designed to train both your long term and your short term memory.
The platform delivers personalized daily tasks, empowering users to track progress and seek new challenges. This is designed to train both your long term and your short term memory.
Daily tasks and reminders
Dive into insights from tasks
The impact
Earlier cognitive diagnosis, proactive patient management, and a society that prioritizes cognitive health through increased awareness and dialogue.
Earlier cognitive diagnosis, proactive patient management, and a society that prioritizes cognitive health through increased awareness and dialogue.
Earlier cognitive diagnosis, proactive patient management, and a society that prioritizes cognitive health through increased awareness and dialogue.
$10 Million
$10 Million
$10 Million
in estimated revenue through a subscription service.
1.2 Million
1.2 Million
1.2 Million
women estimated to be impacted annually.
36%
36%
36%
Reduced patient consultation time in clinical tests.
EMR
EMR
EMR
integrated product successfully bringing caregivers along.